Founded in 2010, the Fort William Accommodation Marketing Group (FWAMG) is a local, co-operative, not-for-profit association representing B&Bs, guest houses, and self-catering accommodation providers across Fort William and the surrounding area.

Our goal is simple — to make it easy for visitors to find and book quality local accommodation while supporting the local economy and preserving the unique character of Highland hospitality.

Unlike large online travel agencies, we believe in direct booking. When you book through our members, you deal directly with the accommodation owner, giving you a more personal experience and ensuring the individuality of each local business shines through. We do not charge guests booking fees, and our members pay no commission on bookings.

By encouraging direct bookings, more money stays within the local community rather than leaving Scotland and the UK through third-party booking platforms. This allows local businesses to reinvest in better services, facilities, and visitor experiences throughout the area. It also means guests often receive the best available rates, as accommodation providers do not need to increase prices to cover high commission charges from online travel agents.

In addition to accommodation, FortWilliam.co.uk provides a valuable guide to local businesses and visitor services, helping you make the most of your stay in the Highlands. Our directory includes:

• Shops
• Services
• Transport
• Food and Drink
• Activities
• Explore

We sincerely thank you for supporting local businesses and look forward to welcoming you to Fort William and the surrounding area.

If you are an accommodation provider or local business interested in advertising opportunities, we would be delighted to hear from you, please use our contact us form.